Customer Analytics Specialist Job at Hobson Air Conditioning, Inc, Weatherford, TX

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  • Hobson Air Conditioning, Inc
  • Weatherford, TX

Job Description

Job Description

Job Description

Job Summary:

We are seeking a detail-oriented and data-driven Customer Analytics Specialist to evaluate the effectiveness of our marketing initiatives—particularly direct mail and advertising campaigns—on customer behavior and call volume. This role will play a key part in helping the company make strategic, data-backed decisions to improve marketing ROI and enhance customer engagement.

Key Responsibilities:

  • Analyze customer data to evaluate the impact of direct mail, email, digital, and traditional marketing campaigns.
  • Monitor and report on call volume trends and customer engagement patterns.
  • Develop dashboards and reports to communicate campaign performance to leadership.
  • Track key performance indicators (KPIs) such as call conversions, response rates, and customer acquisition costs.
  • Identify customer segments for targeted marketing initiatives.
  • Collaborate with marketing and sales teams to align strategy with data insights.
  • Use tools like Excel, Access, or BI platforms to extract and manipulate data.

Requirements:

  • Bachelor’s degree in Statistics, Data Analytics, Marketing, Business, or related field.
  • Proficient in Excel, SQL, and data visualization tools (e.g., Tableau, Power BI).
  • Strong analytical skills and attention to detail.
  • Experience working with customer data, CRM systems, or call tracking software.
  • Ability to translate complex data into actionable marketing insights.

Company Awards:

Best of the Best Palo Pinto County 2024

Best of the Best Parker County 2024

Living Magazine Readers' Choice Award 2018, 2019, 2021, 2022, 2023 & 2024

FW Inc. Best Companies to Work for In Fort Worth 2017, 2019, 2020, 2021, 2022, 2023, 2025

Employer Support of the Guard & Reserve: The Patriotic Employer

Fort Worth's Best and Brightest Companies to Work For® in 2021, 2022, & 2023


Best and Brightest: Best and Brightest Companies to Work For® In The Nation 2020

We Hire Vets

Better Business Bureau (BBB): Torch Award 2019

Dallas Business Journal: 2018 Best Places To Work

ACHR News: 2017 Best HVAC Contractors To Work For

Job Tags

For contractors, Work at office,

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